It’s official: Michelin and Parlanti Roma, the reference brand in the world equestrian sector, are starting an important collaboration. First official release, from 1 to 3 September 2019 in Cologne, Germany, at Spoga Horse.
Rome, October 14, 2019 – The Parlanti Roma brand has been producing equestrian products since 1987, respecting the best Italian art schools, relying on the expert hands of craftsmen who are dedicated to taking care of footwear in every single phase of its production. Parlanti Roma, for more than three decades, dresses the best riders and the best amazons in the world. The excellence of the Parlanti branded models can be found in the same ridersthat have entrusted their careers to this brand, such as Lorenzo de Luca, Alberto Zorzi, the Australian Edwina Tops-Alexander, the American Kent Farrington, the Swiss Steve Guerdat and the Dutch Harrie Smolders, just to name a few. For over 100 years, innovation and technology have been the pillars of Michelin. Soles by MICHELIN develops unique soles that meet the specific needs of each of its customers. The project, born in 2014, transfers the know-how of the “ground contact” of tires to footwear, creating high-performance soles. “Unite soul with sole“, make the soul vibrate through the sole and rekindle the passions of the wearer: this is the goal of every exclusive Michelin signed sole.
Passion, research and innovation are the principles that unite Parlanti Roma and soles by Michelin. It is thanks to the sharing of these values that the partnership was born in a natural way. Parlanti Roma in equitation is a trendsetter. The collaboration of the Roman and French team has generated unique soles for adult and junior riding, which will leave their mark on a wide range of models. These include KK-Boots, K-Komfy, KK-Boots Kids, from the “Parlanti Passion” line, which will be presented at the Spoga fair.
Each boot is a unique piece for the sole design, designed with extreme attention to detail by the French company, both for the meticulous craftsmanship of the Roman brand.
From 1 to 3 September 2019 in Cologne the preview of the new collections created by this collaboration during the Horse Spoga, the International Exhibition of Equestrian Sports.
“Collaborating with the numbers one is a fundamental prerequisite of the Parlanti Company and Michelin is the undisputed Leader – emphasizes Daniele Parlanti, owner and general manager of the homonymous Stivaleria -” I have always chosen Michelin and now making this a successful partnership makes me proud. I am certain that the very high quality due to the fusion of competence, detailed selection of materials and avant-garde vision that distinguishes both companies, represents the exact alchemy for the expected success.“
“At the base of this partnership there is a question of feeling”. Cristina Stamate – Partnership Developer Specialist JV International – embodies in this simple but profound phrase the essence of this new collaboration and adds: “it was the same passion for innovation and research, the desire to differentiate oneself on the market, that we has allowed us to join our forces and create a product that communicates all our values to the user. The 4-handed work has meant that the final result is the perfect combination of Michelin’s experience and technicality and craftsmanship but at the same time Parlanti’s quest for innovation.“
MICHELIN SOLES project
JV International is the strategic partner chosen by Michelin for the design, development and production of Michelin-brand high-performance soles. JV International is based in Italy, with headquarters near Como and design & product development center in Verona. The chinese headquarter is based in Hong Kong, plus a production site and an R&D center. The Italian structure is responsible for the implementation of the strategic plan, managing the screening of the technologies, the direction of R&D, the development of the design, the management of relations with partners and the marketing and communication activities for the Michelin brand. www.michelinlifestyle.com
About MICHELIN
Since its foundation in 1889, Michelin’s mission is to contribute to the progress of the mobility of goods and people through the production and marketing of tires for all types of vehicles, from two-wheelers to earth-moving machines. In addition, Michelin accompanies the traveler with a wide range of maps and road atlases, tourist guides, hotel-restaurant guides, the viamichelin.it website and develops high-tech materials for the mobility industry. The Group, whose head office is in Clermont-Ferrand (France), is present in 170 countries and has 67 production sites, which produced 190 million tires (2018).
Over 125,000 people work there. Its Technology Center, the heart of the Research and Development sector, has offices
in Europe, North America and Asia. (Www.michelin.it)
About PARLANTI
Stivaleria Parlanti was founded in Rome in 1987 and immediately became a leading manufacturer of custom-made riding boots. All the products are the result of meticulous craftsmanship that reflects the passion and the study that have animated Parlanti factory for over thirty years. Established as a family-run company dedicated to Made in Italy and innovation, the Parlanti factory now boasts over one hundred top international riders testimonials active in the most important circuits of world riding.
Exporting company in 124 countries produces, in addition to riding footwear, a wide range of accessories available online on parlanti.com and parlantipassion.it.
