The 36 years of leadership on the made-to-measure boot market has changed. Parlanti factory looks at a future branded “ready to wear”, destined to invade the market and definitively overlap with the “tailor made”.
“When the focus is on market demands, there is no nostalgia”, declares the Patron of the Roman company Daniele Parlanti. “Since the standard product has satisfied the needs of adherence and resistance, representing quality without expectation, it has been inevitable to march in that direction”, explains the Designer and General Manager of the boot factory.
THE CHAPTERS OF CHANGE.
The situation is this: while the prêt-à-porter range distorts the market by intensifying global distribution, the made-to-measure boot becomes a niche market, responding only to the need for customization. Data in hand, the request for made-to-measure boots, today, has decreased significantly while the “ready to wear” reigns supreme.
How did we get here? The chronology of the change underpins 1999: the year in which Daniele Parlanti presents the first model of unlined short chaps “to ensure greater adherence. That crossroads led me to reconsider the way leather is worked – declares Parlanti – in order to guarantee the same resistance as a material taken to the extreme of softness“.
Year 2002: Parlanti launches the Dubai model on the market, unlined and with elastic. “It was the first made-to-measure boot with an elastic band, an accessory that up until then I only used on short chaps”, he explains.
In 2010, after an incessant request from overseas, Daniele Parlanti gave in to US needs and introduced the Parlanti Passion range: a newborn prêt-à-porter destined to trace – with the subsequent inheritance of the KK Boots concept – the new road that today leads not only to a consolidated global market, but also to a new vision. “The future is increasingly distant from the leather – he anticipates – and close to materials capable of astonishing”, assures Daniele Parlanti.
