PARLANTI & Soles by MICHELIN
It’s official: Michelin and Parlanti Roma, the reference brand in the world equestrian sector, are starting an important collaboration. First official release, from 1 to 3 September in Cologne, Germany, at Spoga Horse.
“Collaborating with the numbers one is a fundamental prerequisite of the Parlanti Company and Michelin is the undisputed Leader – emphasizes Daniele Parlanti, owner and general manager of the homonymous Stivaleria – “I have always chosen Michelin and now making this a successful partnership makes me proud. I am certain that the very high quality due to the fusion of competence, detailed selection of materials and avant-garde vision that distinguishes both companies, represents the exact alchemy for the expected success.”
“At the base of this partnership there is a question of feeling”. Cristina Stamate – Partnership Developer Specialist JV International – embodies in this simple but profound phrase the essence of this new collaboration and adds: “it was the same passion for innovation and research, the desire to differentiate oneself on the market, that we has allowed us to join our forces and create a product that communicates all our values to the user. The 4-handed work has meant that the final result is the perfect combination of Michelin’s experience and technicality and craftsmanship but at the same time Parlanti’s quest for innovation.”